Exceptional homes. Extraordinary representation.
Discover a more sophisticated approach to buying and selling Florida real estate with William Merchant.
Ask anything about buying or selling on the coast.
An AI concierge answers the questions buyers and sellers ask most about the Treasure Coast and Space Coast, and connects you with William the moment you want a real conversation.
The concierge is AI-powered and does not provide property valuations, legal or tax advice. Conversations may be reviewed by William so he can follow up. Prefer a person? Call (772) 800-2274.
A quieter, more deliberate way to buy and sell on the coast.
Pricing built from what actually closed near you, marketing that shows a home the way a buyer will remember it, and a negotiator who treats your contract as the part of the job he is best at.
Negotiation
Certified Real Estate Negotiation Expert. Offer strategy, inspection and appraisal outcomes handled inside your contingency window.
Marketing
Photography, video, floor plans and targeted digital campaigns that reach relocation buyers from New York to California.
Personal service
One point of contact from the first call to the keys. Showings in person, or on video if you are still out of state.
Local expertise
Insurance, roof age, HOA and CDD, flood zones and new-construction contracts, explained before they become surprises.
Marketing that makes a home impossible to scroll past.
Every listing gets the same complete campaign, whether it is a condo on Hutchinson Island or an estate in Jupiter Island.
Professional photography
Twilight exteriors, aerial drone and interiors shot when the light is right, plus a video walk-through.
Virtual tours & floor plans
3D tours and measured floor plans so out-of-state buyers can commit before they fly in.
Digital advertising
Targeted campaigns to relocation markets, past clients and the RE/MAX network of agents.
AI-assisted marketing
Listing copy drafted and refined with AI, buyer questions answered within minutes, and weekly performance summaries you can actually read.
Find your place on the coast.
What is your home worth right now?
Online estimates guess. William looks at what closed near you in the last 90 days, what is under contract today, and what your home has that the comparables do not.
- A price range built from closed MLS sales, not a formula
- What he would list it at, and why
- What it would cost you to sell at that price
- The two or three things that would move the number before you list
A real number within one business day. No obligation, no automated report, and no weekly calls.
In their own words.
5.0 out of 5 from 26 verified client reviews on Experience.com, as of September 2026.
William is amazing. He goes above and beyond to find exactly what you and your family need. Not only did he find our rental property, William also found our forever home. His knowledge of the Treasure Coast is unparalleled.
We had the absolute pleasure of working with William to sell our home, and we couldn’t be happier. From start to finish, he was professional, attentive, and incredibly persistent in making sure everything moved forward smoothly.
William is a true professional. He was there for us every step of the way, from sending us listings to negotiating with the seller to closing. He was always available and answered all of the questions we had as first-time homebuyers.
Thinking about buying or selling?
Call or text William for a no-pressure conversation about your goals on the coast.